• We are a professional manufacturer of guardrails!

About Us

BTR Metal Technology (Guangdong) Co., Ltd. is based in Dali Town, Foshan, Guangdong Province. It is a professional manufacturer of guardrails with a modern production base covering 20,000 square meters, 55 professional machines and over 200 employees (including more than 20 R&D personnel). With years of industry experience, we focus on producing high-quality municipal guardrails, river guardrails, bridge guardrails, zinc-steel guardrails, green guardrails and guardrail nets. Our products are widely used in industrial park protection, municipal road isolation, urban greening projects and other fields. We have served over 10,000 customers and established long-term stable cooperation with many large and medium-sized construction units and departments. We adhere to quality first and continuous innovation, providing full-process services from customized design, sampling, production to delivery and after-sales. We always aim to satisfy our customers.
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The plant covers an area of about

Consumer Insights

Consumer Insights

Tailored to suit enterprise and engineering needs.
Emerging Ideas

Emerging Ideas

Pay equal attention to technical exploration and commercial implementation, open cooperation and maintain innovation vitality.
Thought Leadership

Thought Leadership

We always adhere to the quality management concept of "benchmark first, quality first" throughout every link, from product design, production to ex-factory, with comprehensive, fine and rigorous production process to ensure quality of products.
Marketing Goals

Marketing Goals

Carefully do every guardrail, fulfill every commitment to customers, and always aim at customer satisfaction.

Move forward in exploration and grow in challenges

Development History
2009
Founding of the startup · Start of OEM
The company was officially registered and established, focusing on the core business of metal fence processing. With an initial team of over 20 people, it established the business policy of "quality first, on-time delivery". It successfully signed up three local customers as its first batch, completing over 5,000 tons of processing orders and generating revenue of US$3 million throughout the year. It has initially gained a foothold in the regional metal processing segment, laying a foundation for future development.
2009
2015
Strategic transformation · Scaling up independent production
Officially launching strategic transformation, we have completed and put into use a standardized factory building with over 20,000 square meters of self-owned property rights. We have introduced 8 sets of automated production lines, achieving 100% automation in core processes. We have registered our own brand "Boru Guardrail", established a research and development team, successfully developed multiple specialized guardrail products for municipal and river projects, and obtained multiple patents. Our annual self-production revenue exceeded US$50 million, officially establishing our market position as a professional guardrail manufacturer.
2015
2020
Overseas Expansion · New Breakthrough in Market Development
Establish a dedicated overseas business team, initiate exploration of overseas markets, join cross-border e-commerce platforms and participate in international exhibitions, and achieve zero breakthrough in overseas revenue by exporting the first batch of products to Malaysia. Subsequently, gradually expand to markets in Southeast Asia, the Middle East, Europe, etc., establish an overseas after-sales service system, and by 2024, cover 25 countries overseas, with overseas revenue exceeding US$15 million and total revenue reaching US$70 million.
2020
2025
Deepening Globalization · Renewed Efforts for Capacity Upgrade
Our products are exported to over 30 countries and regions worldwide, with overseas revenue accounting for 40% of the total, positioning us as a benchmark export enterprise in the domestic fence industry. We have officially confirmed the location for our 60,000 square meter modern new factory, and initiated preparations for the construction of intelligent production workshops, research and development centers, and a global logistics and distribution center. Our annual revenue exceeded US$90 million, achieving dual breakthroughs in scale and global development. Development philosophy and future vision: Since its establishment, the company has always adhered to the core principles of "quality as the foundation, innovation as the driving force, and customer satisfaction as the top priority," constructing a full-chain service system. In the future, we will leverage the construction of our new factory as an opportunity to deepen technological innovation and industrial upgrading, consolidate our advantages in overseas markets, and strive to become a globally leading provider of metal protective product solutions.
2025
2009
2015
2020
2025

Factory Display

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